ABOUT

GENESEE JAY

Gen·e·see Jay \ˌje-nə-ˈsē\ \ˈjā\

I am an artist and creative director living outside NYC offering creative direction and content creation.

If you're reading through my experience and notice that I seem scattered, that's because I'm widely known as the "ideas person" on every team I've been blessed to be a part of, and I luckily have the skills to pull my visions together or instruct a team that can. Design of all sorts, of course, relies on the basic aesthetic principles of art but also the prioritization information in a way that doesn't just tell a story, but opens an honest and open dialogue with the viewers or participants. This is the foundation for all of my projects and the rest falls into place with the help of a host of skills I've picked up over the years.

I officially started off in the marketing world in 2014 at a small social media marketing firm in Arizona where I created social media graphics, organized and conducted photoshoots for local businesses, and managed small business social media pages. I'm in love with the strategy and planning phases of this type of work and was often involved in the creation of campaign strategies.

A little over a year later I jumped into web design while still flexing my original skill set. I learned the ins and outs of information architecture, creating user-friendly interfaces, and managed a team of 30 developers. Later, I learned how to build websites myself using the visual builder Webflow. I love the satisfaction of taking a whole mess of content and information and creating distinct pathways for users to follow to their destination. I'm a firm believer in the idea that this process should not only be easy for users, but engaging and full of delightful touches.

I've helped dozens of businesses rebrand by conducting branding strategy sessions, developing a new identity, and then creating all the components needed to complete their image, from stationery and business cards to marketing collateral and digital advertisements. I greatly enjoy the process of pulling together a story and finding different mediums that can be used to express a voice.

I now primarily do product photography and content creation to help businesses have a professional, expressive, and cohesive social media presence. I still love creating websites and always have a blast designing print materials. I'm also trying to focus more of my energy on creating fine art and even venturing into various forms of crafting and fabrication, using primarily concrete, because I can never get enough time working with my hands.

currently accepting

I am currently accepting work opportunities. You can check out my services page to learn more about product photography, graphic design, creative direction, and more.

learn more

PRODUCT PHOTOGRAPHY: You send me your items, I make bomb content for Instagram. Easy.

SOCIAL GRAPHICS CREATION: You send me your copy and I turn it into graphics that match your style. Tell me about your brand and the kinds of content that you want created here and I can provide a quote.

PRINT + DIGITAL DESIGN: I can help you with anything from zines to diner menus. Shoot a message my way here describing your project and I can provide a quote.  

EXPERIENCE

Years in the field:

6

Current positions:

Creative Director of various marketing and creative projects, and crafter of the products of Genesee Jay Studio

Previous positions:

Creative Director @ Iron Springs Design & Website Design Phoenix // Project Manager @ Iron Springs Design & Website Design Phoenix //Design Assistant @ Gate6 // Designer & Photographer @ CommunIT // Various freelance work including print design, photography, and more

Areas of Expertise:

graphic design including marketing collateral design, apparel design, + packaging design // product photography // web design // marketing campaign strategizing

Examples of Projects Completed:

streetwear apparel designs for Jagged Silk // United States House Representative campaign branding and marketing collateral // book covers and magazine spreads, including advertisements for Luxe magazine // cookware packaging design // convention banners and large-scale advertisements // album art // commissioned illustrations // functional homeware design and creation

Relevant Skills:

I have a knack for pulling together many moving pieces into a cohesive story // not to brag, but I have damn fine visual tastes and an inherent ability to curate collections of all sorts // I'm at home in many Adobe applications like Photoshop, Lightroom, Ai, and Xd // I have an eclectic knowledge of materials and their applications in crafting and fabricating, from pouring concrete to arc and oxyacetylene welding

ART EXHIBITIONS

Yavapai College Art Show
2015

My painting, The X-Ray Walker, was featured in a juried art exhibition at the Yavapai College art gallery from October through December of 2015.

RAW : FIXATE Art Exhibition
2018

I displayed a booth in the RAW : FIXATE art exhibition (Phoenix location) for my digital illustrations. The exhibition showcased artists, photographers, makeup and costume artists, models, and performers.